TopBeagle.com – WordPress Website & Ad Optimization

Since December 2023, I have been focused on a dual-pronged project for Top Beagle, a dog-focused content website, with the primary goals of significantly improving site performance and boosting ad revenue. My role has been to serve as the lead for both WordPress speed optimization and Ad publishing strategies. My success in this ongoing role can be measured directly by key performance indicators such as increased ad revenue per thousand impressions (RPM), improved page speed scores on metrics like Google PageSpeed Insights, and the overall sustained growth in organic traffic. This project is a clear demonstration of my ability to drive tangible business results through a combination of technical optimization and strategic advertising management.

• WordPress Speed Optimization – I performed a complete technical audit and implemented a comprehensive WordPress speed optimization strategy. This included minimizing HTTP requests, implementing browser caching, optimizing all images and media, and streamlining the theme’s code to reduce server response time. The goal was to provide a faster, more enjoyable user experience, which in turn positively impacts search engine rankings and ad viewability.
• Ad Publishing & Revenue Optimization – My work involved a detailed analysis and overhaul of the site’s advertising setup. I re-evaluated ad placements, integrated new ad networks, and used A/B testing to identify the most effective ad formats and positions. This strategic approach to Ad publishing directly contributed to a measurable increase in advertising revenue for the client.
• Ongoing Performance Monitoring – The project is an ongoing engagement where I continuously monitor website performance and advertising metrics. By using analytics tools, I track user behavior and ad revenue data to make real-time adjustments and ensure sustained performance. This proactive management guarantees that Top Beagle’s website remains a high-performing and profitable asset.

This engagement with Top Beagle began with a clear objective: to turn their strong content platform into an equally strong commercial one. The initial phase focused on the technical foundation, where I executed a series of WordPress speed optimization tasks to improve the site’s core web vitals and overall performance. Following the site’s successful performance improvements, the focus shifted to monetizing the increased traffic through smart Ad publishing strategies. My continuous efforts in both areas have resulted in a significant boost to the website’s profitability and a better user experience. This project showcases my expertise in both the technical and commercial aspects of modern web management, providing a clear path to measurable success for the client.

You can visit the live website at TopBeagle.com and explore tips for their care at TopBeagle.com/beagle-care. For information on Beagle health, you can explore TopBeagle.com/beagle-facts/. To see more of my work, please visit MatthewKlodt.com/portfolio. You can also explore the web management services I offer at MatthewKlodt.com/services, and feel free to reach out to me at MatthewKlodt.com/contact.