From February 2017 to September 2018, I led the responsive website design and E-Commerce Product Optimization for A Private Affair, a women’s apparel and lingerie retailer. The project focused on enhancing user experience, maximizing online marketing impact, and driving higher conversions.
Key Achievements:
The web design & e-commerce optimization goals that I accomplished for APrivateAffair.com include:
- Responsive Website Design: Developed a mobile-friendly, fast-loading, and SEO-optimized website to ensure seamless shopping across all devices, boosting user engagement and reducing bounce rates
- E-Commerce Product Optimization: Implemented structured data, optimized product descriptions, and enhanced category pages to improve search visibility and organic rankings.
- SEO & Online Marketing: Integrated on-page and technical SEO strategies, including meta optimization, keyword targeting, and site architecture improvements, leading to increased organic traffic.
- Conversion Rate Optimization (CRO): Designed an intuitive UI/UX, optimized product images, and streamlined checkout processes to enhance the customer journey and drive more sales.
- Content & Social Commerce: Created compelling product descriptions, blog content, and social media campaigns to support online marketing efforts, increasing brand visibility and customer engagement.
By leveraging E-Commerce Product Optimization and a data-driven online marketing strategy, A Private Affair achieved stronger organic search rankings, improved conversion rates, and an enhanced user experience for its target audience.
Website management services performed & completed by Matthew Klodt.
Website management services performed & completed by Matthew Klodt.
Created with GIMP
Website management services performed & completed by Matthew Klodt.
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