EatQuickHealthy.com – Advertising & WordPress Optimization

Since December 2023, I have been working with Eat Quick Healthy on a continuous project focused on maximizing ad revenue and improving overall site performance. My role is centered on both advertising optimization and WordPress website management to ensure a fast, reliable, and profitable user experience. My effectiveness in this role can be directly measured by key metrics, including increased ad RPM (Revenue per Mille), improved Core Web Vitals scores, and a steady rise in organic search traffic. This project highlights my ability to blend technical expertise with strategic ad operations to achieve tangible business results for the client.

• Advertising Optimization to Boost Ad Revenues – My work has involved a strategic overhaul of the site’s advertising layout and implementation. I have performed A/B testing on various ad placements, integrated high-performing ad networks, and refined ad refresh rates to boost ad revenue without compromising user experience. This focused advertising optimization has directly led to a significant increase in the site’s profitability.
• WordPress Website Management & Optimization – I am responsible for the ongoing WordPress website management, which includes regular technical maintenance, content updates, and continuous performance optimization. This work is crucial for maintaining site health, security, and speed. My efforts have focused on reducing page load times, optimizing images and scripts, and ensuring a fast, fluid experience for visitors.
• Performance Monitoring and Reporting – I continuously monitor the site’s performance and advertising metrics using various analytics platforms. By tracking user behavior and ad performance data, I provide regular reports and insights that inform my ongoing strategy. This data-driven approach allows for quick adjustments to capitalize on opportunities and address any issues.

This engagement with Eat Quick Healthy began with the objective of turning its extensive recipe content into a more efficient and profitable online asset. The initial phase concentrated on a comprehensive audit of the existing advertising setup, followed by strategic adjustments designed to increase ad viewability and revenue. Concurrently, my focus on WordPress website management has ensured that the technical foundation remains strong, supporting a fast and reliable user experience that is favored by search engines. The ongoing nature of this project demonstrates a long-term commitment to continuous improvement, showcasing my expertise in both the commercial and technical aspects of running a successful content-driven website.

You can visit the live website at EatQuickHealthy.com and explore their recipes at EatQuickHealthy.com/quick-food. For information about healthy eating, you can explore EatQuickHealthy.com/diet-health/. To see more of my work, please visit MatthewKlodt.com/portfolio. You can also explore the web management services I offer at MatthewKlodt.com/services, and feel free to reach out to me at MatthewKlodt.com/contact.