From February 2017 to September 2018, I led the responsive website design and e-commerce product optimization for A Private Affair, a women’s apparel and lingerie retailer. The project focused on enhancing user experience, maximizing online marketing impact, and driving higher conversions. The main web design & e-commerce optimization goals I accomplished for APrivateAffair.com include:

• Responsive Website Design – Developed a mobile-friendly, fast-loading, and SEO-optimized website to ensure seamless shopping across all devices, boosting user engagement and reducing bounce rates
•  E-Commerce Product Optimization – Implemented structured data, optimized product descriptions, and enhanced category pages to improve search visibility and organic rankings.
• SEO & Online Marketing – Integrated on-page and technical SEO strategies, including meta optimization, keyword targeting, and site architecture improvements, leading to increased organic traffic.
• Conversion Rate Optimization (CRO) – Designed an intuitive UI/UX, optimized product images, and streamlined checkout processes to enhance the customer journey and drive more sales.
• Content & Social Commerce – Created compelling product descriptions, blog content, and social media campaigns to support online marketing efforts, increasing brand visibility and customer engagement.

By leveraging E-Commerce Product Optimization and a data-driven online marketing strategy, A Private Affair achieved stronger organic search rankings, improved conversion rates, and an enhanced user experience for its target audience.